MARKETING

BRAND STRATEGY

MIDDLE EAST CIRCLE marketing team works on your brand awareness and brand equity.

Our primary goal in the brand strategy is to let your target market knows your brand exists and is qualified for travel and hospitality services.

Our Strategy Flow

First Pillar Brand’s objective and communication tone of voice.

Second Pillar Identify brand target customers and the psychology behind buying decisions.

Third Pillar Effectively engage with customers through different communication channels

Fourth Pillar Measure the effectiveness of Implemented activities.

DIGITAL MARKETING SERVICES

MIDDLE EAST CIRCLE marketing team works on your brand awareness and brand equity.

Our primary goal in the brand strategy is to let your target market knows your brand exists and is qualified for travel and hospitality services.

1- SEO ( Search Engine Optimization)

Search Engine Optimization (SEO): Enhance the online visibility of your clients' tourism and hotel businesses by optimizing their websites to rank higher in search engine results. This service includes keyword research, on-page optimization, technical SEO, and content strategy to drive organic traffic and increase bookings or reservations.

2 - PPC ADS ( Pay Per Click Advertising)

Leverage targeted advertising campaigns on platforms like Google Ads or social media channels to attract potential tourists and travelers actively searching for accommodation and tourism-related services. By managing PPC campaigns, you can help your clients generate immediate visibility and drive relevant traffic to their websites.

3 - SOCIAL MEDIA MARKETING

Leverage the power of social media platforms such as Facebook, Instagram, and Twitter to engage with potential travelers and promote your clients' tourism and hotel offerings. Develop strategic content plans, create compelling visuals, and run targeted advertising campaigns to increase brand awareness, engagement, and direct bookings.

4 - CONTENT MARKETING

Craft and distribute valuable, informative, and engaging content to attract and educate travelers about your clients' destinations, hotels, or unique experiences. This includes creating blog posts, articles, videos, and infographics that highlight the local attractions, travel tips, and hotel amenities to position your clients as authorities in the tourism industry.

5 - EMAIL MARKETING

Implement targeted email marketing campaigns to reach out to potential travelers, previous guests, and subscribers, keeping them informed about special offers, promotions, and updates related to your clients' tourism and hotel services. Create personalized and engaging email content, segment your audience, and analyze campaign performance to drive conversions, encourage repeat bookings, and foster customer loyalty.

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